First Defense Nasal Screens (FDNS) is a self-adhesive nose filter that covers the nostrils. It is made up of 100% breathable, non-latex material, which is hypoallergenic. The man behind First Defense Nasal Screens is Joe Moore, and he founded the company in 2011 after suffering a sneezing attack that almost turned fatal. Joe, who has allergies, was driving one day, and the allergies were suddenly triggered, and this led to a sneezing fit, leading to him losing control of his car and almost crashed.
The First Defense Nasal Screens have been tested in the laboratories, and they have been found to be up to 92% effective on particles with the size of 1 micron. With the particles whose size is as small as 0.1 microns, the First Defense Nasal Screen has been proven to be 77% effective. The First Defense Nasal Screens has, over the years, been considered as simple, practical, and cheaper solution protection for pollutants, allergens, bacteria, and viruses.
Inception
After Joe Moore got a near-fatal allergy attack while on the wheels, he got inspired to search for a lasting solution that would prevent similar episodes in the future, and this prompted him to evaluate several options. He first chose the face masks, but he found them bulky and uncomfortable since they were not very effective.
After several trials and errors, Joe eventually came up with the nose filters, which he called the First Defense Nasal Screens. The filters became one of the kinds, and people started getting to know about them. He was determined to make his company get global, but like many other businessmen, his great idea needed funding, something he did not have.
In order to get the funding he so much needed, he pitched his idea to the sharks on the Shark Tank. This was in the second episode of Season 2. His initial idea was met with ridicule from the sharks. This was to quickly change after Joe revealed to the sharks that he had sold millions of units, and he also had orders for more millions of units.
After the sharks hearing that Joe had already sold some units and had orders for more, their ridicule quickly turned into offers, which included the one from Robert Herjavec for $4 million for the entire company. Joe refused the offer, but he later stated that if the offer had been for $10 million, he would have taken.
Finally, Joe took a deal from Kevin, Daymond, and Mark worth $750,000 as a loan for 30%, which included a 10% royalty. He also got seasonal tickets to Dallas Mavericks games.
Evolution
After leaving the Shark Tank, Joe noticed that he had gotten several contracts from overseas, especially the East. Putting this into consideration, he decided to walk away from the Shark Tank deal and build his empire on his own. Looking back, this seems to be the best decision he has ever made because he achieved great success, and today, he is a self-made millionaire.
As of today, First Defense Nasal Screens has been made available in more than 50 countries globally. Patents have been issued in the US, China, Japan, Europe, Canada, and India. Joe’s company has grown tremendously due to the demand for its products in Asia and the Middle East, where air pollution has been a problem for the longest time.
In the United States, First Defense Nasal Screens have gained popularity for various uses in industries, mining companies, construction industry. Other users of the filters are the many people who suffer from allergies and also people who suffer from chemical sensitivity. With the rise and widespread Covid, many people are turning to First Defense Nasal Screens for protection, and this is an alternative to the scarcity of face masks.
Awards & Achievements
The biggest achievement that First Defense Nasal Screens has had is becoming a global company where it is available in more than 50 countries as of now. The product has been very popular over the past couple of years, especially due to the increase in pollution in several areas.
Net Worth of First Defense Nasal Screens in 2024
As of December 2024, The net worth of First Defense Nasal Screens is estimated to be $50 million. This is not the actual figure but only an estimate because the company does not avail their financial reports to the public. This worth has come from the sale of nose filters the company makes to various markets in the world. First Defense Nasal Screens are available in over 50 countries in the world, and this shows the magnitude of its growth globally.
First Defense Nasal Screens is a kind of a noise filter that is manufactured by the company by the same name. The company was founded in 2012, and within a short time, it had become very successful, selling its products worldwide. Joe Moore, who is the founder of the company, got the idea from his personal experience with an allergy that nearly ended his life. He turned his idea into a multi-million dollar business venture that is very successful today.
We are moving and I found one of the First Defense packets among all the stuff I have stashed over the years. Was interested when I got the sample at a consumer show or whatever, so I looked it up and saw Joe got a deal on shark tank and since went on his own and is successful in many countries with a company estimated worth of $50M. Love a American success story and hope to get into something after we finish this move…..peterc